Content Sharing & Creating Connections for Engaging Conversations ©
Social Media Platforms: Facebook new business page & LinkedIn. Chosen because I’m familiar with both & where my audience hangs out; both in groups & individually. Thinking of groups earlier this year I deleted myself from 35 LinkedIn groups which are no longer relevant, if you’re selling tomatoes why are you in a model airplane group? Also, when I share to LinkedIn I have it set to automatically share on Twitter. I’ve done this as a test to show that on a platform where I’m not engaged it has had no response.
Posts: Chosen from a variety of online sources to provide up to date industry leading news & opinions around a single theme: Social Media Marketing. Shared on both platforms manually & at varying times of day. Sometimes I’ve added my own sub-heading or copied a strategic line from the article. A few went out without a sub-heading; non of which seemed to make much difference to quantity of Reach &/or Views. Data sheet attached (p4).
So in 1 month from standstill 1658 people are now aware of my existence!
For my project of Creating Connections in person versus online I chose two audiences on LinkedIn and two local business networking organisations.
LinkedIn audience 1 = search for Social Media Marketing people in local area whom I’ve never met or who had never heard of me.
Tip1: if you are using LinkedIn for free & run out of 2nd connections to approach, then I discovered if you search 3rd connections that includes more 2nd to whom you can send requests.
Tip 2: I included a personal message in each request (ex. 2) & followed up with a “thank you for connecting first name” in response. For this audience I also stated connecting would be “pitch free from me”.
LinkedIn audience 2 = I replied to a post which gathered 90+ responses in a very short time frame. So I requested to connect with all SMM professional 2nd connections who’d replied to that post.
Business Networking Organisations Both are very active & efficiently run, one is primarily ‘business’ with ‘digital’ members and the other is primarily ‘digital’ with ‘business’ members. NB: By the time I went to these events I had gained a few local connections to whom I could reference back to. But I have a new business without an “elevator speech” and I’m talking with people who know far more about the technical side of what I offer than I ever will. This is a great opportunity to listen to others who are more experienced.
1 It is possible to create awareness on social media by sharing other peoples content.
2 It is possible to enter a new market and create connections, conversations & interest both online & in person.
3 I’ve received some great advice and offers of support; along with potential offers of collaboration, future networking opportunities & referrals.
4 I’ve been asked to share this by a Facebook group owner for his audience to learn from. Hence my initial reason for writing.
5 I’ve had my request to share my daily postings in a closed Facebook group accepted.
6 I’m receiving continual LinkedIn connection acceptances.
7 I now have data to build upon which gave me the credibility for 5.
8 I’ve engaged in genuinely interesting conversations online, via Skype, by phone & in person.
9 Be aware of your numbers, whilst it may seem great to have 120 new connections of which the ratio in LIn aud2 to conversations is 1.75:1. Note that the ratio of those conversations to interest is only 4:1. Observe which audience for you will give you the better return for your investment.
10 To conclude this has given me 1 sale* to date on which I can now build. *From BNO digital/multi white-label project.
NB: Both Content Sharing & Creating Connections were undertaken during the same time period