Content Sharing

Content Sharing

Content Sharing & Creating Connections for Engaging Conversations ©

I imagine that there a quite a few people who are either new to being online &/or in business who feel overwhelmed by the mega success stories. Then there are the suggestions that one should be on every social media platform at once with all your own content.
What follows is a review of my experience as a start-up business in Sharing Content which is not my own and at the same time comparing this to in person & online business networking. NB: I’ve started a business in a market new to myself & geographically where I started out with no contacts.

Social Media Platforms: Facebook new business page & LinkedIn. Chosen because I’m familiar with both & where my audience hangs out; both in groups & individually. Thinking of groups earlier this year I deleted myself from 35 LinkedIn groups which are no longer relevant, if you’re selling tomatoes why are you in a model airplane group? Also, when I share to LinkedIn I have it set to automatically share on Twitter. I’ve done this as a test to show that on a platform where I’m not engaged it has had no response.

Posts: Chosen from a variety of online sources to provide up to date industry leading news & opinions around a single theme: Social Media Marketing. Shared on both platforms manually & at varying times of day. Sometimes I’ve added my own sub-heading or copied a strategic line from the article. A few went out without a sub-heading; non of which seemed to make much difference to quantity of Reach &/or Views. Data sheet attached (p4).

Results: 1 post (same to both platforms) per day over 22 days in July 2017. Facebook business page: Total Reach 983, Average/day 44.6. NB. 1 post on FB reached 820 which was this infographic without any story. Average reach without that 7.7 and 10 posts had a greater reach than that. LinkedIn: Total Views 675, Average 30.7 Views and 6 posts had a greater number of views than average.
If you take off the infographic blip of 820 the figures show I have a stronger response on LinkedIn. This shows that your content, whether your own or not must relate to your audience. Also vice versa are infographic posts the best thing for your Facebook audience?

So in 1 month from standstill 1658 people are now aware of my existence!

For my project of Creating Connections in person versus online I chose two audiences on LinkedIn and two local business networking organisations.

LinkedIn audience 1 = search for Social Media Marketing people in local area whom I’ve never met or who had never heard of me.

Tip1: if you are using LinkedIn for free & run out of 2nd connections to approach, then I discovered if you search 3rd connections that includes more 2nd to whom you can send requests.

Tip 2: I included a personal message in each request (ex. 2) & followed up with a “thank you for connecting first name” in response. For this audience I also stated connecting would be “pitch free from me”.

LinkedIn audience 2 = I replied to a post which gathered 90+ responses in a very short time frame. So I requested to connect with all SMM professional 2nd connections who’d replied to that post.

Business Networking Organisations Both are very active & efficiently run, one is primarily ‘business’ with ‘digital’ members and the other is primarily ‘digital’ with ‘business’ members. NB: By the time I went to these events I had gained a few local connections to whom I could reference back to. But I have a new business without an “elevator speech” and I’m talking with people who know far more about the technical side of what I offer than I ever will. This is a great opportunity to listen to others who are more experienced.

What do I observe as a result of this project?

1 It is possible to create awareness on social media by sharing other peoples content.

2 It is possible to enter a new market and create connections, conversations & interest both online & in person.

3 I’ve received some great advice and offers of support; along with potential offers of collaboration, future networking opportunities & referrals.

4 I’ve been asked to share this by a Facebook group owner for his audience to learn from. Hence my initial reason for writing.

5 I’ve had my request to share my daily postings in a closed Facebook group accepted.

6 I’m receiving continual LinkedIn connection acceptances.

7 I now have data to build upon which gave me the credibility for 5.

8 I’ve engaged in genuinely interesting conversations online, via Skype, by phone & in person.

9 Be aware of your numbers, whilst it may seem great to have 120 new connections of which the ratio in LIn aud2 to conversations is 1.75:1. Note that the ratio of those conversations to interest is only 4:1. Observe which audience for you will give you the better return for your investment.

10 To conclude this has given me 1 sale* to date on which I can now build. *From BNO digital/multi white-label project.

NB: Both Content Sharing & Creating Connections were undertaken during the same time period

https://www.facebook.com/SpencerbhDataResearcher/

https://www.linkedin.com/in/spencer-b-hodgetts-22b31054

https://spencerbh.com/

© https://spencerbh.com/

Not a Tree Hugger

Not a Tree Hugger

I’m not a Tree Hugger!

Whilst driving our dogs to the vets yesterday for their annual booster shots the conversation, from my side, centred around my observation that it appears that it is the white middle class ex corporate/ university educated people that make money out of helping the underdogs of society. Rather than us underdogs ourselves who generally tend to do the dirty end of volunteering work. This is not totally black and white nor am I bitching that I cannot be entrepreneurial within this environment. It’s an observation which has implications around the subject of Inclusivity & Diversity.
What sparked my thought was earlier in the morning I had been researching contact details which might be beneficial for a café owner who is expanding. With my brain being like a mind map of connections I thought of a local media company who specialise in food. On the media company’s website was a review of an event they had organised to support a victims’ charity. Nothing wrong with that except it got me thinking that it’s strange how money is made by being patronising (as in being a patron). Thus it is only those rich enough to have the society connections and to have the funds who can take the benefactors glory without actually getting their hands dirty. Then through the publicity kudos will attract more clients & potentially more revenue.

If we are entering a new world how will we do business that is truly Inclusive & Diverse?

Will we in Wisdompreneurs be satisfied that we have achieved Inclusivity & Diversity when there is a broader spectrum of Ethnic, Indigenous & LGBT coaches & healers etc. By what metric will we define and are we to establish KPIs (Key Performance Indicators) by which to judge our progress? An example of short sighted metrics in a different field is that several years ago the trade union movement in the UK, at least, believed itself to be endorsing sustainability by supporting new nuclear power stations on the assumption that it was a carbon free energy which created jobs. But those jobs are primarily only in large numbers in the construction phase; so what is the cost to society of unemployment benefits afterwards. Or do we copy a previous UK Government initiative of widening motorways (some of which I had landscaped twenty years previously on the false assumption they were not transient landscapes) just for the sake of short-term job creation without considering the long term impact of transport infrastructure?

Maybe we haven’t yet totally moved away from the patterns of empirical & industrial conditioning. As we progress towards a more empathetic society it could be poignant to observe current research findings in DDI’s (Development Dimensions International) 2016 report “High Resolution Leadership”; where Empathy tops the list as the most critical driver of overall performance. It observes that ‘only 40% of front line leaders are proficient or strong in empathy’ and ‘European leaders are less naturally empathetic and may succumb to silos’ with regard to creating Collaborative & Diversified Networks.

20 Table of Contents #HiRezLeadership
High-Resolution Leadership www.ddiworld.com/hirezleadership © Development Dimensions International, Inc., 2016. All rights reserved

There is much current talk about emulating the symbiotic relationships found within the natural world to produce idyllic human societies. Whilst there are those who run off to hug a tree and falsely believe that they & the world are now saved; we should realise that not all symbiotic relationships benefit all participants.
Referring back to the earlier observations of the patron and the underdog and also a diverse & inclusive Wisdompreneurs we could be wise to observe different examples of symbiotic relationships
• Mutualism: symbionts benefit from each other
• Commensalism: one symbiont benefits without harming the other
• Parasitism: one species thrives on other causing harm
• Amenalism: Competition; one species emerges winner
• Antibiosis; one organism killed by chemical secretion of another
• Synnecrosis: interaction is detrimental to both organisms
Rather than just the collaboration benefits between multiple participants as seen in
http://www.asknature.org/strategy/2639d706b8ac175f18c2e5bf72bc6875

I trust that this article will stimulate the continuing discussion on Inclusivity and Diversity and in doing so give hope to the Underdogs of Confidence© that we do not have to fit a preconceived paradigm in which to inclusively participate.

Your Single Biggest Challenge

Your Single Biggest Challenge

This is the question I politely asked my LinkedIn connections in 2015
Do you have 5 minutes please?

As you may see from my updated LinkedIn Summary I have been reflecting on my values. In light of my values, and from a renewed appreciation of my skills and strengths, I would like to research whom I may help with my abilities.
So I’m writing to ask you personally if you’d be willing to take 5 minutes
and tell me what is the single biggest challenge that you’re struggling with right now. If you’d agree to send me your email address I’d be ever so grateful and I will send you a brief survey (via Google Forms) to answer (only 5mins max).
NB: All information received will be treated in the strictest confidence and not disclosed to third parties.
With kind regards,
Spencer.

This question was messaged to all approx 550 (at the time) LinkedIn Connections with
some going via email.

From reading Ryan Levesque’s Ask Method I had taught myself from scratch to use Google Forms for the survey & in what order to pitch my questions. This enabled the results via Gmail to be posted automatically in Gdocs Spreadsheet. From that I was able to analyse which categories the results fell into, place the %s of them in a new spreadsheet from which I produced the graphs below.
NB: In addition to this I had created alphabetically hand written lists of LinkedIn Connections with columns for items such as if I had, prior to survey, established contact. This grew into mega use of both sides of my A0 (1200x900 mm) whiteboard.
2017 Update:
I carried out further analysis of my then 663 LinkedIn connections using A9 (37x52mm) mini post-its & A3 (297x420mm) coloured card with 50 post-its to 1 A3 card. These I grouped into 4 categories of YSBC Survey Respondents,
Biomimicry/Eco/Sustainability, Coaches & Other with a different colour card for each.
Each person had their own post-it on which I added 8 & 10mm coloured stickers to define met in person, Eco (re YSBC), Online Conversations (email/Skype), Would know me if I phoned without a reminder introduction, Skype connection, Facebook connection.
2018 Update: I’m about to repeat both my 2015 & 2017 analyses & survey as my LinkedIn connections have grown to 892 with the increase primarily being in the social media marketing field. This will be used to define where my market is for my new offering of Visualising Data Naturally, based initially on inviting participation in an innovation project.

 

Presentation2Presentation3

 

Forging Powerful Connections

Forging Powerful Connections

Do you reach a point where you cannot see the wood for the trees, then, unexpectedly the chance comes along to help define the clarity which you are seeking? This has happened to me this year when I’ve been analysing my values. I’d been observing that the labels of eco, environmental, sustainable with which I’ve tagged myself for four decades and more recently biomimicry are NOT core to my values.

A Few Months Ago: I entered a contest to explore my foundations, to discover my ‘why’ (which I’ve either lost or previous ones no longer have relevance) and to listen to my soul. Through the process of sharing there I learnt that my inner vision is solid. The response to my entry image {see top} with the words

“The Soul of My Business is: A hub forging powerful connections to create a circular energy of change.” included: “What a powerful image, one that conveys the energy of the hub, wheel movement and change! Yet for all this to happen, it requires the unseen part, the solid and substantial core that’s supported by and firmly connected to a deeper ground of truth. SM

Diversity of color, depth and organization with interconnection. There’s a magical and powerful portion that is unseen, that goes to the depths, yet there are connections into the seen and outer world. BM

The importance of the hub, it’s power and strength in holding together the spokes that lead outward and create the wheel, is often overlooked. Very powerful energy indeed. PT

So much to consider with this photo and indeed powerful as is the statement. WSS Matching the image with your chosen words of forging, power and change gives me a sense of confident forward movement. SP

So where do I go with this confident forward movement? Initially in continuing to explore the connectivity between peoples and the groups to which they belong, whether that is the ‘corporation’ for which they work or the social media network where they hang out.

Why is this necessary? For too long, at least for the lifespan of the industrial era, people have been pigeonholed into silos, stovepipes & solitudes. This has resulted in both social isolation & creation of ghettoes (not necessarily of the inner city poor, it happens in rural affluent areas too!) causing enormous waste of lives and social wealth. Recently there has been much talk of collaboration, circular economies, connecting with nature and communicating spiritually. It is time to break free of the perceived conceptualization of these paradigms before they too fall into isolation within their own silos.

How? By forging powerful connections that allow true collaboration amongst meshworks of people.

BRIC

BRIC

Biomimetric Resilience Inspiring Change


Explore & learn from 3.8 billion years of experience

 

Discover 3 examples of Resilience in Nature

1 Variation


2 Redundancy


3 Decentralization

YOU will be:

Inspired as to how YOUR business can
Adapt to Changing Conditions
Amazed at the impact YOU can have by Naturally
Networking

 

Welcome to the wonderful world of Biomimicry

 

We as a species have been here on this planet for a comparatively short time. If we condensed life on planet Earth into one year starting at 00::00 hours on January 1st then within that year
Mid May……………………..Coral appears
Midnight Dec 26………..Dinosaurs extinct
Evening Dec 31…………..First hominids appear
23hrs 59min………………..Agriculture invented
23hrs 59min 58secs…….’Petroleum era’ of cheap energy

https://biomimicry.net/earths-calendar-year-4-5-billion-years-compressed-into-12-months/

Life in various forms has been here most of the year or in real terms for 3.8 billion years. Which is a great timescale for learning what works and whatdoesn’t. Thus Nature is probably our best teacher or classroom.


Biomimicry is the emerging science of emulating nature’s genius

http://www.biomimicry.net

Whilst primarily used within the fields of product design think Velcro and Galileo’s helicopter as early examples . With more current examples being the technology in your smartphone screen which enables you to view it outside in brilliant sunshine without any pigments to give colour is based on the Morpho butterfly from the Amazon rainforest.

1 Variation

 

Why do we design things that meet a standard then expect societies to adapt to them?
Would it not be more efficient in terms of energy and costs to design things that adapted to changing conditions by only producing for that situation.

Marine Blue Mussel

 

Mytilis Edulis

The Byssal Threads, shown in the right hand picture, are the strong silky fibres made from proteins. These proteins are secreted in minutes and in the correct quantities to be relevant to the tidal conditions in which the Mussel finds itself.

What are you ‘manufacturing’ in standard forms then expecting your client to adapt their needs to? http://www.asknature.org/strategy/94fcc2b5eb7f25500ad8094194a05671#.U5T GaPldUqM

2 Redundancy

 

When we talk of redundancy here we are not referring to the use of the word in an employment scenario. We are looking at what happens when a component of an ecosystem dies out. How do the remaining parts continue to function? http://www.asknature.org/strategy/9b3075b72362a08588fd9491858b0310#.U5R 90_ldUqM

What strategy do you have in place to achieve stability and/ or continued growth within your business or organization if:

1 your main supplier
substantially increases prices?
2 your core product/service
is evolved by a competitor?
3 how can you
cooperate with your competitors?
How will you interact with others?

Biologists unlock ‘black box’ to underground work http://www.eurekalert.org/pub_releases/2013-01/byu-bu010213.php

3 Decentralization

 

We have come to realize both in business and community scenarios that there are benefits to being decentralized. http://www.asknature.org/strategy/1af8eca3d2fcc53c14531 07a5811802f#.U5THpfldUqM

This can be in an international corporation responding to meet local needs. Or in the case of ourselves as online
social networks the ability to maintain community by self organising.

Termites have the ability within their communities to cool their nest in extremes of heat and humidity without the need for externally manufactured air conditioning.

 

Future Action Required

 

Together our communities of the ABD and 7 Graces have the opportunity to explore how we may apply Biomimicry’s Life’s Principles

Evolve to survive

Be resource (material and energy) efficient Adapt to changing conditions
Integrate development with growth Be locally attuned and responsive
Use life-friendly chemistry.

“Seeds of Geranium Flower”
Header Photo Credit to: